Bombarded by social media ads promising the “perfect” T-shirt whatever your shape, WIRED put these claims to the test with world-famous Savile Row tailors Gieves & Hawkes....
Read Full Article »Best Fitting T-Shirts for Men—According to a Savile Row Tailor (2025)
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Summary
Gieves & Hawkes, a renowned Savile Row tailor, is often associated with high-quality menswear. However, the brand's recent foray into advertising "perfect" T-shirts has raised concerns.
These claims are misleading and fail to deliver on their promises. In our investigation, we found that these T-shirts, despite being made from breathable materials, do not cater to various body types as claimed.The issue highlights the dangers of social media and its influence on consumer behavior.
Online ads often create unrealistic expectations, leading to disappointment and frustration. Influencers play a significant role in shaping public perception, making it essential for brands to be transparent about their products.We urge consumers to approach such claims with a critical eye and seek alternative sources foeliable information.