In today's digital landscape, social media platforms are bombarded with ads promising the "perfect" T-shirt for every shape. But can these claims be backed up by reality? To find out, we put these promises to the test with world-renowned Savile Row tailors, Gieves & Hawkes.Our investigation revealed that many of these ads are misleading and unrealistic, perpetuating unattainable beauty standards and fueling body dissatisfaction among consumers. The pressure to conform to these ideals can have serious consequences for mental health and self-esteem.As we delve into the world of fashion marketing, it's essential to examine the ethics of using influencers to promote products. Are they being manipulated into promoting products that don't align with their values or message? And what responsibility do brands have in promoting diversity and inclusivity in their advertising campaigns?