Updated every hour, the temperature in London (in Celsius) is how much this game costs (in US dollars). ...
Read Full Article »The colder the weather is in London, the cheaper this videogame gets
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Summary
The updated hourly temperature in London is reflected in the price of a popular video game, with the cost increasing or decreasing accordingly. This unusual marketing approach may raise questions about its effectiveness in boosting sales.
On one hand, it could be seen as an attention-grabbing tactic that sets the game apart from others. On the other hand, it might come across as cheap or gimmicky.From a player's perspective, this system could lead to unpredictable price fluctuations, making it difficult to make informed purchasing decisions.
It may also create a sense of FOMO (fear of missing out) or anxiety about the game's availability, rather than encouraging genuine interest in the product.Ultimately, the success of this pricing strategy depends on various factors, including the target audience, competition, and overall game quality. It is essential to weigh the potential benefits against potential drawbacks before deciding whether to adopt such an approach.