The fast-moving consumer goods (FMCG) sector in Africa was once a hotbed for venture capital investment, particularly among startups addressing supply chain and operational challenges. This was exemplified by Deepankar Rustagi's last fundraising round for OmniRetail in 2022, which garnered significant attention. However, it appears that enthusiasm has waned recently.The reasons behind this decline are multifaceted. Factors such as market saturation, increased competition, and the complexity of navigating regulatory environments may have contributed to a decrease in investor interest. As a result, many startups that once received substantial funding have seen their growth prospects dwindle.It remains to be seen whether new investors or alternative funding channels can revive the industry's enthusiasm. For now, it appears that the landscape has shifted, and African startups will need to adapt and innovate to attract investment in this challenging environment.