Discussion Points

1. Impact on Creators: The shutdown of the creator marketplace may lead to financial losses for creators who rely on TikTok's platform for sponsored content and collaborations.r
2. Brands' Perspective: Businesses may face challenges in finding alternative platforms to collaborate with creators, potentially affecting their advertising strategies and ROI.r
3. TikTok's Reasoning: The company's decision to revamp its experience may aim to improve user engagement and provide a more streamlined experience for both creators and brands.Summary r TikTok is set to discontinue its creator marketplace, citing a need for a revamped experience. As of Saturday, creator invitations will be blocked, and new campaigns can no longer be created. This move may affect creators' income and businesses' ability to collaborate with them. The company's intention seems to prioritize user engagement and platform improvement. However, the impact on creators and brands remains uncertain. The decision raises questions about the sustainability of content creation and advertising strategies on the platform. Alternative platforms will need to step in to fill the gap left by TikTok's change.