Alexa+ will be free for Prime members, $20/month for everyone else. ...
Read Full Article »Amazon’s subscription-based Alexa+ looks highly capable—and questionable
Discussion Points
- Impact on Smart Speaker Market: The decision to make Alexa+ available only for Prime members could potentially disrupt the smart speaker market, as it may lead to a divide between those who can access premium features and those who cannot.r
- Value Proposition for Non-Prime Members: The $20/month price point for non-Prime members may be seen as too high by some, potentially leading to a loss of sales and market share for Amazon's smart speaker lineup.r
- Comparison to Competitor Features: How does the new feature differ from similar features offered by competitors, such as Google Assistant or Apple's Siri? Will this move help or hinder Amazon's position in the market?
Summary
Amazon has announced that Alexa+ will be made available exclusively to Prime members, with a monthly fee of $20 for non-Prime users. This move is expected to generate debate among consumers and experts alike, particularly regarding its potential impact on the smart speaker market.
With a steeper price point for non-Prime members, Amazon may struggle to maintain market share, while Prime members will have access to premium features. The question remains whether this new feature is enough to justify the additional cost for non-Prime users.