Trek upgraded its everyday commuter, making it much more expensive in the process....
Read Full Article »Trek FX+ 7S Review: Wonderful Upgrades, High Price
Discussion Points
- Is the premium upgrade of the Trek commuter bike justified by its increased price tag?r
- How does the updated design and features affect the target audience for this product?r
- Can a high-end commuter bike like this maintain its practicality and functionality amidst the added cost?
Summary
Trek has revamped its everyday commuter bike, significantly elevating its quality and features but substantially increasing its price. The upgraded model boasts improved materials, enhanced performance, and sleeker design.
However, these enhancements come at a considerable cost, making it inaccessible to many potential customers. As a result, Trek must weigh the demand for premium products against the practicality of pricing them affordably.
This raises questions about the target audience's willingness to pay such a high price and whether the updated bike maintains its original purpose as a commuter vehicle.