Entabeni Systems is challenging the traditional ski industry landscape with its innovative, handshake-deal based business model. Operating in the shadows of ski resort parking lots, the company seeks to disrupt the status quo by cutting out intermediaries. While this approach may appeal to suppliers and customers looking for more direct, cost-effective relationships, it also raises concerns about regulatory non-compliance, uneven power dynamics, and potential exploitation. As the company gains traction, its impact on the industry's safety protocols, supply chains, and overall competitiveness remains to be seen.