Key Points

• The Shift in Apple's Marketing Strategy: The lack of a traditional event or announcement from Apple raises questions about the company's approach to product launches in the future. Is this a response to changing consumer behavior, or is it a sign of a larger shift in the tech industry?r
• CEO Tim Cook's Role in Product Unveiling: By using social media to hint at new hardware, CEO Tim Cook has taken on a more hands-on role in shaping public perception. Does this change signal a more direct connection between Apple and its customers?r
• The Impact on Traditional Journalism: The absence of a press event or journalist coverage highlights the decline of traditional media in the tech industry. Will other companies follow suit, or will they continue to prioritize live events and press conferences?