Maserati kills electric version of MC20 supercar for lack of demand

AI Analysis

The automotive industry is witnessing a shift in consumer preferences, with many buyers opting against electrified powertrains in high-performance vehicles. This trend is particularly evident in the realm of supercars, where electric propulsion was once touted as a symbol of innovation and exclusivity.However, it appears that the promise of electrification has not yet lived up to expectations. Consumers are increasingly being deterred by concerns oveange anxiety, charging time, and the overall driving experience. As a result, manufacturers are reassessing their strategies, exploring alternative propulsion methods that better align with evolving buyer demands.Some companies are investigating hybrid or alternative powertrains that combine the benefits of electrification with the characteristics of traditional internal combustion engines. Others are focusing on developing more efficient battery technologies to address range anxiety and charging times. As the market continues to evolve, it will be interesting to see how these developments impact the future of high-performance vehicles.

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Original Article

Buyers are increasingly turned off by electrification when it comes to supercars.

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