Today is the iPhone 16e's launch day, and Apple has shared a new ad promoting its most affordable iPhone. The short spot features an inflatable air dancer holding an iPhone 16e. Desig...
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Discussion Points
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- Design vs Affordability: Is the new design of the iPhone 16e worth the additional cost over the previous model?r
- Value for Money: Does the added feature set, such as the A18 chip and Apple Intelligence support, make up for the higher price point?r
- Target Audience: Who is Apple targeting with this more affordable option, and how will it impact their sales strategyr r
Summary
Apple has launched a new ad for its iPhone 16e, highlighting its design and features. The short spot showcases the all-display design, Face ID, and single-lens rear camera.
Priced starting at £599, the device offers an A18 chip with Apple Intelligence support, efficient modem, and 48-megapixel camera. While more expensive than the previous SE 3, the added features make it a solid alternative to other iPhone 16 models.
The question remains whether the design is worth the cost, and how this new option will impact Apple's sales strategy, particularly in terms of targeting a more affordable customer base.