The release week of Monster Hunter Wilds coincides with "peak Maw-feeding season", a tongue-in-cheek reference to the game's monstrous creatures. The game's marketing campaign leans into absurdity, describing various monster features in outrageous detail. Meanwhile, Steam Next Fest provides a platform for gamers to experience upcoming games, including Monster Hunter Wilds. As gamers prepare to dive into the world of Monster Hunter Wilds, they may also be reminded of real-life concerns about animal welfare and conservation. The game's lighthearted approach raises questions about the responsibility that comes with creative expression in the gaming industry.