Automakers are facing growing concerns over ads appearing on Jeep owners' vehicles while driving, with some initially dismissing it as a glitch. As connected car technologies advance, in-vehicle selling is becoming an increasingly tempting opportunity. However, this raises questions about trust, transparency, and consumer safety. Regulators must establish clear guidelines to prevent such incidents, while automakers must prioritize customer well-being over profit. Educating consumers about the risks associated with in-vehicle selling is also crucial to mitigate potential harm. Ultimately, a balanced approach that prioritizes safety and transparency is necessary to navigate these complex issues.