Key Points

• The potential risks and challenges associated with developing a layered approach to deepfake defense, including the need for ongoing investment in AI research and development.r
• The importance of considering human values and ethics in the design and deployment of such a system, particularly with regards to data protection and consent.r
• The role that organizations can play in promoting international cooperation and standards for deepfake detection and mitigation.Summary As organizations face increasingly sophisticated deepfake threats, a layered approach combining artificial and human intelligence is crucial for effective defense. This strategic framework should be tailored to each organization's unique needs, incorporating multiple layers of detection, mitigation, and response. While there are risks and challenges associated with such an approach, the potential benefits u2013 including enhanced security and reduced risk of reputational damage u2013 make it a vital consideration. Organizations must prioritize human values and ethics in the design and deployment of such systems, ensuring data protection and consent are paramount. International cooperation is also essential for effective mitigation.