: Commercetools, a "headless commerce" platform, witnessed significant growth in 2020-2021 as companies accelerated their e-commerce investments amid the COVID-19 pandemic. The company raised $1.9 billion in valuation, indicating immense potential for its APIs-powered online storefronts. This surge in adoption highlights the critical role headless commerce plays in supporting online businesses. As e-commerce continues to evolve, Commercetools' valuation and business model will likely be scrutinized, with implications for traditional industries and the future of high streets. The company's growth raises questions about the long-term effects on market dynamics and consumer behavior.