Meta is reportedly working on a standalone short-form video app, code-named Project Ray, aimed at improving recommendations and featuring more three-minute videos. The project's goals are centered around the US market, potentially impacting existing platforms like Instagram. This move raises questions about the need for another app in the crowded short-form video space and its potential impact on user experience. As a competitor to established players like TikTok, it will be interesting to see how this new app differentiates itself and affects the broader market. Further details are scarce, but Meta's involvement indicates a significant shift in strategy.