Amazon has made significant changes to its Q Business assistant, allowing users to create public-facing chatbots on their websites and support portals. This development is likely to have far-reaching consequences for businesses looking to improve customer engagement and support.The new feature enables companies to leverage the capabilities of Q Business, including answering questions, providing summaries, and completing tasks, in a more accessible and user-friendly manner. By doing so, they can enhance their overall customer experience and reduce the need for human intervention in routine inquiries.However, concerns surrounding security and anonymity must also be addressed. As Q Business becomes more widely used, it is essential to ensure that appropriate measures are taken to protect sensitive information and prevent potential misuse of this powerful technology.