As requested.Discussion Points:1. How might President Trump's tariffs affect consumer demand for Prime Day?r 2. What impact could increased costs of goods have on Amazon's sales event?r 3. How will Amazon address concerns about rising prices during Prime Day?SummaryAmazon has announced its return to its annual sales event, Prime Day, in July. This move may be met with caution by consumers due to the potential increase in tariffs and their subsequent impact on product costs. The situation is further complicated by the ongoing trade tensions between the US and other countries.In light of this uncertainty, Amazon is taking steps to mitigate any negative effects. A key aspect of this will be the display of price histories for products during Prime Day, allowing consumers to make informed purchasing decisions.By being transparent about price fluctuations and product availability, Amazon aims to build trust with its customers and ensure a positive shopping experience during the event.