Meta's recent foray into AI capabilities has sparked concerns among users. The company's introduction of AI-generated characters, complete with unique profiles and personalities, was met with backlash due to their perceived creepiness. This experience has likely influenced Meta's current decision to experiment with new AI features. The use of AI in social media platforms raises questions about the ethics of AI development and deployment. As AI becomes increasingly integrated into daily life, it is essential for tech companies to prioritize user well-being and safety. Meta must carefully consider the potential consequences of its actions before introducing new AI features. The responsibility rests on the company to regulate its AI capabilities and prevent harm to users.