Apple has struggled financially with its streaming service, Apple TV reportedly losing over $1 billion annually. The company's failure to make a profit from this venture is alarming, especially considering it's the only unprofitable service in Apple's portfolio. The staggering figure of $5 billion spent on content each year since its launch raises questions about the viability of Apple TV . One can't help but wonder what drove the company to invest such vast sums. Is there a lack of quality content? Insufficient user engagement? The reasons behind this financial misstep are unclear. For now, it's evident that Apple needs to reassess its approach to Apple TV if it wishes to avoid further losses and maintain its position in the competitive streaming market.