Imagination's new GPU IP, DXTP, aims to bring cutting-edge AI capabilities to low-power consumer devices. This move has sparked debate about the impact on affordable AI-powered applications and creative industries. With DXTP, developers may create more efficient and accessible AI-driven content creation tools. However, concerns remain about power consumption and heat generation on low-power devices. As DXTP's technology matures, it will be crucial to address these issues and ensure responsible innovation that prioritizes user experience and environmental sustainability. The implications of this development are far-reaching, and close attention is needed to mitigate potential risks and maximize benefits.