I recently stumbled upon a budget brand at a souvenir shop in Maine, and my life has been forever changed by the experience. For those unfamiliar, Comfort Colors is a cult-like following that worships at the altar of affordable, tacky fashion. I'm not ashamed to admit that I've fully immersed myself in this aesthetic, and it's had a profound effect on my sense of self.As I delve deeper into the world of Comfort Colors, I'm beginning to realize just how deeply ingrained our society's values are. Fast fashion has become an integral part of our consumer culture, perpetuating a cycle of disposability and waste. But what drives our desire for these cheap, trendy items? Is it truly about self-expression, or is it something more complex?Ultimately, as a member of the Comfort Colors cult, I'm left with more questions than answers. However, one thing is certain my wallet (and the environment) will never be the same again.