The brain implant company co-founded by Elon Musk is taking steps to protect its intellectual property by seeking trademark registration for several product names. This includes terms like Telepathy and Telekinesis, which are often associated with science fiction and pseudoscience. The implications of this move are far-reaching, particularly in how it might shape the public's perception of these technologies. If successful, these trademarks could potentially legitimize the use of such language, leading to a blurring of lines between fact and fiction. The potential consequences for future technological development and regulation are also significant. It remains to be seen how regulators will respond to this move, but it is clear that any such trademark would need to be carefully considered in light of ongoing debates around ethics and consumer protection.