A report has emerged claiming that Nvidia is sending out invitations to purchase the RTX 5090 Founders Edition to Priority Access members, along with the RTX 5080 at MSRP. This move is seen as an exclusive and limited supply system, potentially creating a false sense of scarcity and FOMO among enthusiasts. The announcement may also lead to inflated prices for existing RTX 5080 cards in the resale market, exacerbating price gating issues. Nvidia's prioritization of loyal customers through this system raises questions about fairness and manipulation of customer demand. The implications of this strategy are yet to be fully understood.
Key Points
Exclusivity and Limited Supply: The fact that only Priority Access members are receiving invitations to purchase high-end graphics cards like the RTX 5090 highlights the exclusivity and limited supply of these products. This raises questions about the fairness of such a system and whether it's intended to create a sense of FOMO among enthusiasts.
Resale Market and Price Gating: The announcement may lead to a surge in prices for existing RTX 5080 cards, as some buyers might try to resell their cards at inflated prices. This could be seen as price gating, limiting access to the product based on one's ability to afford it.
Nvidia's Prioritization and Customer Relationships: By sending out emails to Priority Access members first, Nvidia is effectively prioritizing its most loyal customers. However, this might also be perceived as an attempt to manipulate customer demand and create a false sense of scarcity.
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Original Article
The first report of a Priority Access member getting an invitation from Nvidia to buy an RTX 5090 Founders Edition has been published. Nvidia is sending out emails to at least some Priority Access members an invitation to purchase either an RTX 5090 or RTX 5080 at MSRP.
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