Google is introducing a new experimental feature called "AI Mode" in its Search service. This innovation aims to cater to users' complex queries and follow-up questions, potentially rivaling services like Perplexity AI and OpenAI's ChatGPT Search.The primary goal of this feature is to enhance user experience by providing direct access to deeper information on a topic. By leveraging AI capabilities, Google hopes to offer a more comprehensive and personalized search experience. However, it remains to be seen how this feature will be implemented and whether it will meet user expectations.As the tech giant explores new frontiers in search, it's essential to consider the implications of such a feature on both users and competitors in the industry. The introduction of AI Mode may lead to increased competition and innovation, ultimately shaping the future of online search.