EU must ‘fully’ apply its market fairness rulebook on Google, search rivals urge

AI Analysis

A Growing Call for EU Action on Google The European Union is taking another step towards investigating Google under its Digital Markets Act (DMA). This flagship competition reform aims to level the digital playing field by holding platform giants accountable for their actions. Critics argue that Google's current practices are unfair and stifle innovation, particularly among smaller businesses. The DMA was designed to address these concerns, but its effectiveness is now being tested in this renewed call for action.The outcome of this investigation could have significant implications for the EU's approach to regulating the tech industry. It may also set a precedent for similaegulatory actions against other large tech companies.

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Original Article

The European Union is once again being urged to expand its investigation of Google under the bloc’s Digital Markets Act (DMA). The big aim of the EU’s flagship competition reform — which came into force last spring — was to level the digital playing field by forcing platform giants into fairer dealing with rivals and […]

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