In the world of hardware, reference designs play a crucial role in ensuring that products remain priced around their Manufacturer's Suggested Retail Price (MSRP). This is especially evident in the graphics card market, where we've witnessed firsthand the chaos that ensues when reference designs are absent. Without standardized and officially-supported reference designs, manufacturers often feel pressure to create custom cooling solutions, which can lead to increased prices and a less-than-ideal user experience. We saw this phenomenon with Nvidia's latest launch, where some models skyrocketed in price due to the absence of official reference designs. By adopting oejecting reference designs, manufacturers can significantly impact the market dynamics and consumer experience. It's essential for industry players to weigh these factors carefully, as it directly affects not only their bottom line but also user satisfaction and trust in the brand.