Apple is struggling to develop a modernized Siri that can keep pace with the rapid evolution of generative AI. According to Bloomberg, the company may not release a true conversational version of Siri until iOS 20 in 2027. While smaller updates might occur beforehand, this suggests a significant delay in Apple's ability to compete in the virtual assistant market.The company's efforts to rebuild Siri will likely be influenced by its desire to maintain user experience and functionality while staying ahead of the competition. The impact of any future updates on existing users remains unclear.The future of Apple's virtual assistant is uncertain, with many questioning whether it can be salvaged or if a new approach is needed altogether.