Best Buy's decision to list the RTX 5070 component before its official availability has sparked controversy. The move may be seen as price gouging, potentially harming consumers who could be misled into buying overpriced components. The manufacturer's actions raise questions about their level of transparency and control over pricing. As regulatory bodies reassess their policies, it is essential to strike a balance between retailer interests and consumer protection. Consumers should be aware of the potential risks associated with early listings, and manufacturers must ensure that their pricing strategies prioritize fair market practices rather than exploiting hype.